Prasar Bharati (INDIA’S PUBLIC SERVICE BROADCASTER) is the only public service broadcaster in the country, with Akashvani (All India Radio) and Doordarshan as its two constituents. It came into existence on 23rd November 1997 with the mandate to organize and conduct public broadcasting services to inform, educate and entertain the public and to ensure a balanced development of broadcasting on radio and television.Prasar Bharati, through All India Radio (AIR) and Doordarshan, provides maximum coverage of the population and is one of the largest terrestrial networks in the world.
The major objectives of Prasar Bharati as laid out in the Prasar Bharati Act, 1990 are as follows:-
i) To uphold the unity, integrity of the country and the values enshrined in the Constitution.
ii) To pay special attention to the fields of education and spread of literacy, agriculture, rural development, environment, health & family welfare and science & technology.
iii) To promote social justice, safeguarding the rights of working classes, minorities and tribal communities.
iv) To promote research and expand the broadcasting facilities and development in the broadcasting technologies.
C. THE PRASAR BHARATI BOARD:
Prasar Bharati is governed by the Prasar Bharati Board, which comprises a Chairperson, an Executive Member (Chief Executive Officer), a Member (Finance), a Member (Personnel), six part-time Members, a representative of the Ministry of Information & Broadcasting and the Director Generals of All India Radio and Doordarshan as its ex-officio Members.
D. THE ORGANISATIONAL SET-UP:
The Prasar Bharati Board functions at the apex level ensuring the formulation and implementation of the policies of the organization and fulfillment of the mandate in terms of the Prasar Bharati Act, 1990. The Executive Member functions as the Chief Executive Officer (CEO) of Prasar Bharati. Officers from different streams working in the Prasar Bharati Secretariat assist the CEO, Member (Finance) and Member (Personnel) in integration of the actions, operations, plans and policy implementation as well as in looking after the budget, accounts and general financial matters of the organisation. The Board is assisted by a Secretariat consisting of officers from Programme, Technical, Finance and Administration Wings. The All India Radio Directorate and the Doordarshan Directorate and News wings are headed by their respective Director Generals. Director General AIR and Director General Doordarshan are assisted by Additional Director General (ADG) level officers from Programme, Finance and Administration at the Directorate level. In Engineering side, Director General is assisted by Engineering-in-Chief (E-in-C) who is assisted by ADG level officers. Further, the Programme, Engineering and Administration structure at the field level is subdivided into Zonal/ Regional setup. Programme setup of AIR is divided into 11 Regions and for Doordarshan is divided into 6 Zones